Search engine optimization is not something you do once after you’ve built your site. Rather, it’s a living, breathing concept that needs to be built-in to, not just the development process, but your entire creative workflow. You need to keep your site updated with regular content (regular is subjective and relative to the content you’re providing), but you need to make sure it’s *meaningful* content. Posting three times a day and filling your site with posts that you spammed with keywords and…